There are three certainties in life: Death, taxes, and the people-drawing power of a live show. Wherever you hire band to play a little Rock and Roll for the people, you can always expect a crowd to gather.
The funny thing is, even a bad band will attract a lot of people. Have you ever been to a bar where a local band is playing, and they really kind of stink, but there are dozens of people in the cramped barroom, and they seem to be having fun in spite of the band's mediocrity? Obviously, you're going to be hiring a talented band for your event, but we mention this to make the point that it's not really about the quality or genre of the music itself. Whether you're hiring a country and western group, a jazz quartet or a four piece rock band, the fact remains that live music puts butts in seats, as the old showbiz expression goes.
Music has always held an important role in the development of the human species. Ever since we were living in caves, music has driven every facet of human life and culture. In tribal culture, drum circles and other musical traditions are carried on to commemorate a successful hunt or to mark a ritual. In the more developed world, we're never without our tunes: We keep the radio on at work all day, we put music on our cell phones, we listen to it in the car and we go to the bars to watch the local bands on weekends, even if we're not expecting them to be all that great.
The communal aspect of music is vital to the survival of the human race. As the song says "Who put the bop in the bop sh'bop sh'bop... He made my baby fall in love with me." How many baby boomers do you think were conceived to the sounds of Elvis Presley or Frank Sinatra? If you guessed "most of them", you're right. Without music, it would be like that movie, Children of Men, where nobody's having babies anymore.
A live show always draws a crowd because people know that they can always meet new people there. A company picnic is just a company picnic, and people might or might not show up. A company picnic with a live band is another story entirely. People show up because that, even if the music turns out to not be their scene, they can at least expect to meet some new business contacts, make some new friends, get more closely acquainted with their associates, and who knows, maybe meet a nice girl/guy in the process.
If you're running a business, hosting a promotional event, or really, doing anything where you're trying to bring in the public, you can read this in a different way: Where there is music, there are customers. Nobody ever went broke or saw a disappointing turnout for a public event or party while providing the people with beer, Rock and Roll, and a place to just hang out and socialize.
When you hire bands to play a show at your event, you have guaranteed attendance. In marketing, they sometimes use the term "lure". Now of course, a good lure is no good if what you're actually offering isn't worth it, but a worthwhile product or service isn't salable without a good lure.
In public relations and in marketing, people are always trying to come up with great new lures, new ideas to bring in bigger crowds, but they have yet to top the drawing power of live music.
The funny thing is, even a bad band will attract a lot of people. Have you ever been to a bar where a local band is playing, and they really kind of stink, but there are dozens of people in the cramped barroom, and they seem to be having fun in spite of the band's mediocrity? Obviously, you're going to be hiring a talented band for your event, but we mention this to make the point that it's not really about the quality or genre of the music itself. Whether you're hiring a country and western group, a jazz quartet or a four piece rock band, the fact remains that live music puts butts in seats, as the old showbiz expression goes.
Music has always held an important role in the development of the human species. Ever since we were living in caves, music has driven every facet of human life and culture. In tribal culture, drum circles and other musical traditions are carried on to commemorate a successful hunt or to mark a ritual. In the more developed world, we're never without our tunes: We keep the radio on at work all day, we put music on our cell phones, we listen to it in the car and we go to the bars to watch the local bands on weekends, even if we're not expecting them to be all that great.
The communal aspect of music is vital to the survival of the human race. As the song says "Who put the bop in the bop sh'bop sh'bop... He made my baby fall in love with me." How many baby boomers do you think were conceived to the sounds of Elvis Presley or Frank Sinatra? If you guessed "most of them", you're right. Without music, it would be like that movie, Children of Men, where nobody's having babies anymore.
A live show always draws a crowd because people know that they can always meet new people there. A company picnic is just a company picnic, and people might or might not show up. A company picnic with a live band is another story entirely. People show up because that, even if the music turns out to not be their scene, they can at least expect to meet some new business contacts, make some new friends, get more closely acquainted with their associates, and who knows, maybe meet a nice girl/guy in the process.
If you're running a business, hosting a promotional event, or really, doing anything where you're trying to bring in the public, you can read this in a different way: Where there is music, there are customers. Nobody ever went broke or saw a disappointing turnout for a public event or party while providing the people with beer, Rock and Roll, and a place to just hang out and socialize.
When you hire bands to play a show at your event, you have guaranteed attendance. In marketing, they sometimes use the term "lure". Now of course, a good lure is no good if what you're actually offering isn't worth it, but a worthwhile product or service isn't salable without a good lure.
In public relations and in marketing, people are always trying to come up with great new lures, new ideas to bring in bigger crowds, but they have yet to top the drawing power of live music.
About the Author:
Leona Newport writes for the live wedding party band hire site at http://www.souldesire.co.uk. Getting information about a Wedding Band Essex will make all the difference to the success of your event. For more information about Wedding Bands Kent please visit here.
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