Thursday, December 2, 2010

Rappers Can Buy Beats Online and Promote Themselves Digitally

By Kyle Artzt


As a rapper in today's hip hop game there are sure some serious benefits to the time in which you're coming up, especially when you can buy beats online. It was estimated by Billboard Magazine that 50% of all album and single sales in 2009 were from independent artists and record labels. That is a really huge number if compared to what it was perhaps ten years ago! The independent industry is on a monstrous rise and it doesn't look like it's planning on stopping any time soon.

Some are doing amazingly well, obviously, in today's music industry but there's still a lot of room for improvement. Big time artists under mainstream major labels are selling way less records than usual. 50 Cent and other big names are seeing a fraction of the record sales they used to see when it comes to their newer projects but that's because the majors only dominated in yesterday's industry. Music has become a business for all sorts of small time companies but the numbers are falling for big industries. The digital age is blamed.

The online community is blamed for almost all of the falling record sales for big name artists, but that's honestly not the reason for the decline. The fact of the matter is, cyber pirating only effects 20% of sales. That means that 80% of music lovers still buy music from their favorite artists, so then why are the majors failing? Also: if independents are doing extremely well, wouldn't it seem that majors would come along for the ride? The truth is, major labels are not utilizing today's new technologies enough.

The digital revolution is the reason for all of this change. You can now distribute yourself as an artist on all the major Mp3 retailers such as iTunes, Amazon, Rhapsody and many more for extremely cheap! Services such as Tunecore, which is an affordable distribution service, have made it possible for artists to start selling their music right off the bat without a lot of waiting time. You can purchase beats online with companies such as Beats4Legends. You don't need to come up with a huge budget nowadays since not only is distribution cheap but so is promotion. With websites such as YouTube, Facebook and MySpace it's becoming possible to promote yourself to a wide audience for absolutely no cost at all.

Don't let people try to fool you: the invention of software, though it has increased competition in the music industry, it's also made it extremely easy to get a studio up and running in your house. Back in the day it would cost tens of thousands of dollars to get a proper recording studio but now with programs such as Pro Tools and Reason you can record, produce, mix and master affordably. You are no longer held back by the money in your wallet, you can start making music today!

Your best bet is to go to every book store, library and school you can find in your local area and read all the books you can on mixing, mastering and recording. Arming yourself with knowledge is easily the best way to come up in any industry, especially with music. Once you've got the information you need, it'll be easy to pick up a program such as Adobe Audition, Logic or Pro Tools and start making money today. Even if you don't want to learn how to produce, it's fine, just purchase beats online and download rap beats.




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